This ad works because almost everyone can get it; that its a durable car, though it has been exxagerated to be funny as well. To sum it up in one word, it would be durable
This ad works as well because you can't hear the guy singing to the song, neither can you listen to the music at first. But there are 2 qualities its holding; That the car is sound proof on the outside, yet has a powerful stereo system on the inside Citroen Ad
This ad works because it is keeping up with the latest and modern technology. The message gets to you after some time, that it is equiped with the latest in modern technology. Toyota Ad
This ad works because the message is straight to the point. That it is irresistable. That you can't part with the car and that they are willing to go to all lengths to be the one to drive it Honda Ad
Choir music is melodious. And they are trying to show that the sounds that the car can produce is so clean and clear that even a choir group can be able to mimick. Its saying that the car is crisp and clean
What I think about the singapore consumerism of vehicles is that people tend to follow what the person next to them is buying. And word of mouth plays a rather big part because I do't think people are bothered about the ads about cars i singapore. Those ads in other coutries tend to hold more significance and makes you remember about the car. Whatever car has a high rank in terms of safety, and comes cheap, a singaporean is sure to buy. In short. If you wanna sell a car to a singaporean, make it safe and cheap and its sure to win their hearts